What is a brand?

A gut feeling that someone has about an idea, product, or organization.

Photo by Ian Schneider on Unsplash

For the last couple of weeks, I have been taking a class about brand development called PLAY: Unlocking Brand and Behavior.

Although the class is addressing what it means to build a brand, many of the lessons have been centered around what it means to be human. It has been an addicting journey that has explored the psychology behind…

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I write about holistic growth

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