What is a brand?

3 min readApr 13, 2020

A gut feeling that someone has about an idea, product, or organization.

For the last couple of weeks, I have been taking a class about brand development called PLAY: Unlocking Brand and Behavior.

Although the class is addressing what it means to build a brand, many of the lessons have been centered around what it means to be human. It has been an addicting journey that has explored the psychology behind…


I write about holistic growth and trading futures. You can find more on my substack as well @ https://simpletrading.substack.com